Tuesday, January 12, 2021

News Channels and Their Relentless Commercials

During the election and the period after it I've been watching a lot of news on TV. Probably way too much and the result has been a tremendous overexposure to their relentless commercials that seemed to be targeting older viewers who are probably watching the news all day like us.

I've tried hard to turn the TV off and have done so for long periods of time. We've had cooking and food shows on and we've had classical concerts playing in the background on YouTube. However, sooner or later the news would come back on especially as things got crazier with the trumpian dysfunction over the election results along with the ongoing botched response to the pandemic by the administration.

I complain about the commercials being relentless and in particular I'm very tired of all the Medicare supplement insurance ads. I thought that was all done when the Medicare open enrollment period ended on December 1 but after a brief period of inactivity they suddenly started up again almost more than that original barrage. They are relentless and there are about six or seven insurance companies vying for the attention of seniors watching the news shows all day. Sometimes there are two or three different ones during a single commercial break.

Another relentless ad is for Car Shield insurance which is a company that has had an F rating from the Better Business Bureau because of bad and dishonest business practices. Then there are the other car insurances companies that keep flooding the news programs like Liberty, Progressive and Gieco. Then of course there are the Big Pharma commercials. All seniors are diseased. All Americans are in need of constant drugs.

I've gotten to the point that I'm turning off the news because of all the horrid commercials. Sometimes I'll bounce around between commercials but eventually I get sick of them all and either turn off the TV or find a noncommercial show somewhere. It's bad.

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