We Are All Weird - The Rise of Tribes and the End of Normal by Seth Godwin, 2015
I read this in April 2018 and it only took me about two or three days.
This was actually a very interesting book about marketing but also way beyond just selling stuff to groups of people. Included lots of insights into the way people group themselves in so many niche ways. I'm not sure about the end of normal in the title. It seems like people have always acted this way.
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