Pandemically Speaking
The crowd sounds are taken from video game recordings and used by a DJ like engineer for a live broadcast. They work with an assortment of sounds from the previously recorded matches that have been used in video games. It was strange but worked in the sense that I heard the cheers and chants from the "crowd" while in the other room when a goal was scored so I could go in and watch the replay. It was a little disconcerting to hear the crowd while looking at empty seats but the game goes on... even with the fake crowd noise which has been controversial.
The NFL may do a similar crowd sound processing.
Here is an article about the canned sound from TechRadar... Football's canned atmosphere.
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